Last updated: December 17 , 2025

Privacy Policy (Novelle)

This Privacy Policy explains how Novelle (“Novelle”, the “Site”, “we”, “us”, or “our”) collects, uses, and shares your personal information when you visit our website, use our services, make a purchase, or otherwise communicate with us about the Site (together, the “Services”).

In this Privacy Policy, “you” and “your” refer to you as a user of the Services—whether you are a customer, visitor, or another person whose information we collect under this Privacy Policy.

Please review this Privacy Policy carefully.

---

1) Updates to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. When we do, we will publish the updated version on the Site, change the “Last updated” date, and take any additional steps required by applicable law.

---

2) How We Collect & Use Personal Information

To deliver the Services, we gather personal information from different sources. What we collect and how we use it depends on how you interact with us.

Beyond the specific purposes listed below, we may use the information we collect to:

• communicate with you,

• provide, maintain, and improve the Services,

• comply with legal requirements,

• enforce our Terms of Service, and

• protect the Services, our rights, and the rights of users or others.

---

3) What We Mean by “Personal Information”

When we say “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you. The categories of personal information we collect depend on your interaction with the Site and Services.

---

4) Information We Collect

A) Information You Provide Directly

When you submit information through the Services, it may include:

• Contact details: name, billing/shipping address, phone number, email

• Order details: name, billing/shipping address, payment confirmation, email, phone number

• Account details: username, password, security questions, and other account-security information (if you create an account)

• Customer support details: information you choose to include when you contact us (for example, via messages through the Services, or via email, phone, or social media)

Some features require certain information. You may choose not to provide it, but doing so may limit your ability to use parts of the Services.

B) Usage Data (Collected Automatically)

We may automatically collect information about how you interact with the Services (“Usage Data”) using cookies, pixels, and similar tools (“Cookies”). Usage Data can include:

• device identifiers and device information

• browser settings and information

• network connection information

• IP address and approximate location

• activity on the Site (pages viewed, links clicked, time on page, referring URLs)

• interactions with our emails

We and third-party partners (including advertising and analytics providers such as Meta (Facebook/Instagram), TikTok, and Google (e.g., Google Analytics, Google Ads)) may collect this information over time and across services for analytics and advertising, as described below.

C) Information From Third Parties

We may receive information about you from third parties—especially vendors and service providers acting on our behalf—such as:

• Shopify, which powers our store and supports Site functionality

• Payment processors, who collect payment data (e.g., bank account or card data, billing address) to process your payment, fulfill orders, and perform our contract with you

• Shipping/fulfillment partners, who provide delivery-related details (like tracking numbers and delivery status)

• Advertising and analytics partners (Meta, TikTok, Google, and similar platforms), who may share information about your interactions with our Site, ads, or other websites/apps

When you visit our Site, open/click our emails, or interact with ads, we or our partners may automatically collect data using tracking technologies such as pixels, web beacons, SDKs, third-party libraries, and cookies.

Any third-party information we receive is handled in line with this Privacy Policy. See also Third Party Websites and Links below.

---

5) How We Use Your Personal Information

A) Providing Products & Services

We use personal information to perform our contract with you and provide the Services, including to:

• process payments

• fulfill and deliver orders

• send account/order notices (including returns, exchanges, and other transactions)

• create, maintain, and manage your account

• arrange shipping and support returns/exchanges

• provide other account/order-related features and functionality

We may also improve your experience by allowing Shopify to match your account with other Shopify services you choose to use. In that case, Shopify processes your information according to its own Privacy Policy and Consumer Privacy Policy.

B) Marketing & Advertising

We may use your information for marketing and promotions, including to:

• send promotional messages via email, text message, or postal mail

• show ads on our Site and on third-party platforms

This can include tailoring ads and content, and building audiences or lookalike audiences on platforms such as Meta (Facebook/Instagram), TikTok, and Google (including Google Ads and YouTube).

If you are an EEA resident, the legal basis is our legitimate interest in selling our products under Art. 6 (1) (f) GDPR, unless consent is required.

You can unsubscribe from marketing emails at any time using the link in our emails. You can also manage ad preferences through your Meta/TikTok/Google accounts and your device/browser settings.

C) Security & Fraud Prevention

We may use your information to detect, investigate, or respond to suspected fraudulent, unlawful, or malicious activity. If you create an account, you are responsible for keeping your login details secure. Do not share your username/password. If you believe your account is compromised, contact us immediately.

If you are an EEA resident, the legal basis is our legitimate interest in keeping the Site secure under Art. 6 (1) (f) GDPR.

D) Customer Support & Service Improvement

We use personal information to provide support and improve the Services. This is in our legitimate interests to respond to you, operate effectively, and maintain our customer relationship under Art. 6 (1) (f) GDPR.

---

6) Cookies

Like many websites, we use Cookies. For Shopify cookie details related to stores powered by Shopify, see:

We use Cookies and similar technologies to:

• operate and improve the Site and Services (including remembering preferences)

• run analytics and understand how users interact with the Services

• support marketing/advertising (including interest-based ads and retargeting on our Site and on platforms like Meta, TikTok, and Google)

We may also allow third-party vendors to use Cookies to help tailor services and advertising on our Site and elsewhere.

Most browsers accept Cookies automatically. You can usually remove or block Cookies using your browser settings. Blocking/removing Cookies may impact your experience and cause parts of the Services to work incorrectly or become unavailable. Also, blocking Cookies may not fully prevent information sharing with advertising partners.

Some U.S. state laws may consider certain cookies/advertising tools a “sale” or “sharing” of personal information for cross-context behavioral advertising. See Your Rights below.

---

7) How We Share/Disclose Personal Information

We may disclose personal information to third parties for contract fulfillment, legitimate business purposes, and other reasons consistent with this Privacy Policy, including:

• Service providers performing work for us (e.g., IT, payments, analytics, customer support, cloud hosting, fulfillment/shipping, email/SMS delivery)

• Business and marketing partners (including Meta, TikTok, Google and similar) to provide services and help deliver/measure ads—these partners use your data under their own privacy notices

• When you direct or consent to disclosure (e.g., shipping a product, social media widgets, login integrations)

• Affiliates/corporate group where needed to operate our business

• Business transactions (merger, acquisition, reorganization, bankruptcy)

• Legal compliance/enforcement (subpoenas, warrants, legal requests), enforcing terms, and protecting the Services and rights of users/others

Categories Shared & Recipient Types

We may disclose these categories of personal information for the purposes described above:

• Identifiers (basic contact details; certain order/account data) → service providers, marketing partners, affiliates

• Commercial information (order/shopping/support data) → service providers, marketing partners, affiliates

• Internet/network activity (Usage Data) → service providers, marketing partners (including Meta, TikTok, Google), affiliates

• Geolocation data (approx. location via IP/technical measures) → service providers, marketing partners, affiliates

We do not use or disclose sensitive personal information without your consent or to infer characteristics about you.

---

8) Third Party Websites & Links

The Site may include links to third-party websites/platforms. If you follow those links, review the third party’s privacy and security policies. We are not responsible for their content, accuracy, privacy, or security.

Information shared in public or semi-public spaces (including social platforms) may be visible to others and used by those platforms/users without limitation. A link on our Site does not necessarily mean we endorse the third party, unless stated on the Services.

---

9) Children’s Data

The Services are not intended for children, and we do not knowingly collect children’s personal information. If a child has provided personal information, a parent/guardian may contact us (using the contact details referenced below) to request deletion.

As of this Privacy Policy’s effective date, we do not have actual knowledge that we “share” or “sell” (as defined by applicable law) personal information of individuals under 16.

---

10) Security & Retention

No security system is perfect, and we cannot guarantee complete security. Information sent to us may not be secure in transit—avoid using insecure channels for sensitive information.

Retention depends on factors such as whether we need the data to maintain an account, provide the Services, meet legal obligations, resolve disputes, or enforce agreements. When information is no longer needed, we delete or anonymize it where feasible.

---

11) Your Rights

Depending on where you live, you may have some or all of these rights (they are not absolute and may be limited by law):

• Access / Know: request access to personal information we hold and how we use/share it

• Delete: request deletion of personal information we maintain

• Correct: request correction of inaccurate personal information

• Portability: request a copy of your information and transfer to a third party in certain cases

• Restrict processing: ask us to stop or limit processing in certain situations

• Withdraw consent: where processing is based on consent

• Opt out of “sale” or “sharing”: in some U.S. states, opt out of “sale”/“sharing” for cross-context behavioral advertising (our use of certain cookies/ads tools with Meta/TikTok/Google may fall into this category)

• Appeal: appeal if we deny a request (reply directly to our denial)

• Marketing preferences: unsubscribe from marketing emails anytime; even if you opt out, we may still send non-promotional emails (e.g., order/account messages)

You can exercise rights as indicated on the Site or by contacting us using the contact details referenced below. We do not discriminate for exercising rights. We may need to verify your identity (e.g., email/account information) before responding.

Where permitted, you may use an authorized agent; we will require proof of authorization and may ask you to verify identity directly. We respond within the timeframe required by law.

---

12) Complaints

If you have concerns about our handling of personal information, contact us using the contact details referenced below. If you are not satisfied with our response, you may have the right (depending on location) to appeal or to file a complaint with your local data protection authority. For EEA residents, supervisory authorities are listed online (e.g., via the European Data Protection Board).

---

13) International Users

We may transfer, store, and process personal information outside your country, including in the United States. Data may be handled by our staff and third-party providers in those locations. By using the Services, you acknowledge that your information may be processed in countries with different data protection rules than your own.